We kick-off our design process by setting design expectations using a brief that outlines what we want, what exists, and the business/potential user goals of the project. The, we write out some “how might we” questions to fill in some gaps of understanding or what’s still up-in-the-air. We start answering these questions with some broad what-if sketches that lead us closer to what we wanted to execute in our low fidelity explorations and later prototypes.

These rituals are very valuable to our process because it gives us clarity to how our designs can benefit the user experience while reframing PM input into design-thinking goals. Once we have a design that we feel aligns the most the most with our user and business goals, we validate them with high fidelity prototypes through user testing.