Publication design

Hello Blu

A children's pop-up book showcasing Josef Albers’ color principle of simultaneous contrast through the story of a little color swatch named “Blu” and its journey to find its community.


Ideation, Visual Design, Crafting
Adobe Creative Cloud
Cardstock + Glue



Betty Lo
Dustin Mara
3 Weeks, Color and Composition, Fall 2019
Led by Kristine Matthews, Samer Foud


simultaneous contrast

Josef Alber’s principle states that colors can reveal different appearances when they are put behind other colors. Depending on its background, one color can appear as two different colors than what it actually is. It also works the other way around, having two different colors can appear the same when paired on different colored backgrounds.

Click here to test your brain about this for yourself,

mechanism prints

FULl story book